Consumer Promotions Essay Example | Topics and Well Written Essays - 750 words - 1

Consumer Promotions - Essay Example Consumer promotions comprise of activities that aim at enhancing the sales of a given product. This paper seeks to determine the most effective method by delving into the different types of consumer promotions. Sampling is one of the most common methods of consumer promotions. Companies provide free samples to consumers as a way of introducing them to new products in the marketplace (Ogden & Ogden, 2014). Samples offer consumers a chance to consider how much they like a product or something that they would otherwise not buy. For instance, manufacturers of fruit juices can give away free samples at a farmer’s market. Sometimes, sampling can be used as part of a bigger marketing campaign taking place in the radio and local newspapers. According to Tanner and Raymond (2008), coupons are often considered as certificates that entitle their bearer an affirmed saving on the purchase of a given product. Companies distribute these coupons to their consumers through a number of ways. Coupons for the new fruits juice can be mailed, inserted in magazines and newspaper advertisement or enclosed in other products. Winners of these coupons could then win pack of different juices from the manufacturer. Rebates, often referred to as cash refunds, is another effective method of consumer promotion. These can be likened to coupons expect foe the fact that the price reduction occurs after one has made the purchase rather than taking place at the retail shop (Tanner & Raymond, 2008). For this to occur, the consumer sends a given ‘proof of purchase’ to the manufacturer. The manufacturer then ‘refunds the consumer a potion of the purchase price through mail. Rebates can be used in the promotion of the juice products in which consumers that purchase a given number of products are refunded. Price packs refer to flagged offers on product labels or packages that are given to consumers and which allow them to save off the standard price of a product (Yeshin,

World Civilization I Essay Example | Topics and Well Written Essays - 250 words - 3

World Civilization I - Essay Example The Nubians and Egyptians had specific interests in their interaction, something that was to be of great benefit to their political spheres. Despite the pharaonic state aimed at drifting them from the culture of the Niles, Egyptians still held close relations with the Nubians who were powerful, making them feel threatened; also being that their interests were in the gold, precious stones, ivory and ebony that were only available in the southern parts of the Nubian kingdom (Timothy 2010). Nubian equally with the strong interests in Egypt wanted to protect their interests by taking charge of river Nile trade wise and in need of assurance in protection of their independence from Egypt to the north. There also was the Nile River that was a common source of water for their agricultural activities: watering livestock and crops. Due to their broad flood plains and ability to support larger populations, Nubians moved to Egyptian lands for agriculture, something that brought them even closer. In a nut shell, Egypt and Nubian had a lot in common and their interaction in trade and agriculture contributed a lot to their political life. Their interests in each other’s goods and services are what could never have separated them. Egyptians were blessed in terms of productivity and land which brought Nubians close to them also the need to protect their independence; with Egyptians having interest in the gold Nubians had, ivory, ebony and precious stones. This unity was beneficial as it positively impacted on both their political and economic